Cambridge Dental Group, based in Dearborn Heights, Michigan, reached out to us to revamp their digital marketing and direct mail campaigns. Their online presence was falling short of generating desired results, and they struggled to maintain a steady patient flow. We started by overhauling their Google Ads campaign and discovered an untapped bidding strategy (Device Bid + Time of day /scripts) that boosted their conversion rate by an impressive 28%. Our next focus was to redevelop their website… mainly their first visit page…with our latest-generation site this quickly became the highest converting page on their site.
For direct mail campaigns, we created a workflow to download overdue patients by procedure (>60) and send customized mail pieces targeting overdue patients. This resulted in a significant increase in appointment rates, and the results spoke for themselves. With our 5-C Method approach, Cambridge Dental Group now generates over $6 million in revenue, attracting over 160 new patients every month. Our energetic and unique method has made them one of the most successful dental practices in the Dearborn Heights area.