Start-up Funnel (Digital & Branding)
Case Study
Start-up gets 400 new patients
The Smile Company, a start-up dental practice in Maryland Heights, MO, had no brand recognition in the local market. We implemented our 5-C Method start-up funnel, creating a comprehensive marketing plan to create awareness and generate interest.
One of the main strategies we used was Google's Performance Max, it provides some innovative targeting options. For instance, you can target people who visit your competitors' login pages. For The Smile Company, we used this tool to our advantage by targeting local customers who had visited local Google my business pages for Starbucks, Chick-fil-A, and The Apple Store.
While this traffic might be less likely to convert, it's still a powerful tool when running brand traffic for a start-up. In fact, it outperforms Facebook, and helped us generate significant interest in The Smile Company.
We also created remarketing nurture campaigns that served stronger CTA ads, and turned top-of-funnel traffic into actual patient appointments. Within 90 days, we booked over 400 new patients, establishing The Smile Company as a trusted dental service provider in the local market.
Google Ads' Performance Max campaigns to specifically target our direct mail remarketing audiences across various channels.
USPS Informed Delivery to email direct mail recipients, driving them to custom landing pages. This enabled us to track users, serving these visitors with remarketing ads.
We crafted high-quality creative for each location every month, deploying procedure-specific direct mailers in those areas and directing potential patients to custom landing pages.
Utilizing custom photography and our proprietary dental shot list, we meticulously curated a visually compelling collection of images of Hilltown Dental's unique practice.
Web design with Webflow's latest framework to deliver a high-converting website, incorporating the most up-to-date SEO best practices to ensure Google rankings and user experience.
Our targeted Google Ads strategy emphasized their proximity to Schnucks Chesterfield, a popular 24-hour grocery store, effectively capturing local patients and yielding a 19% conversion rate!
We created local-ranking dental implant pages. Google "dental implants sunny isles", "dentist sunny isles" or countless others and Dr. George ranks 1-1.
We utilized Google's audience remarketing feature to target SEO visitors resulting in a significant increase in conversion rates.
We ran video ads using a dental implant case study video to draw people into the funnel for dental implants, all-on-4, dentures, and Full Mouth cases.
We ran Google’s Performance Max to target local customers who had visited local Google My Business pages for Starbucks, Chick-fil-A, and The Apple Store.
We developed three remarketing sets that featured patient specials, driving them to the office.
Once the campaign started generating quality leads we build an automation funnel.
We found gaps in their local competition’s strategy, and use device bidding with time of day scripts to create custom bid modifiers resulting in >28% conversion rate on Google Ads.
Embedded a custom reputation widget into their marketing funnel to help them achieve over 600 reviews on Google.
We created a recurring workflow to download a list of their overdue patients and send personalized direct mail customized by procedure.
"They are really receptive, they reach out on a regular basis to give me tips and pointers to help me grow my practice.
They are transparent; they have a dashboard where you can go to actually see where your marketing is coming from. It's all tracked and you can see the numbers on a minute-to-minute basis."
Make you look good, with a beautiful/hip photos & modern
website.
Sales funnels can bring in a $5k patient in one month.
Customer-centric copy based on the intent of the potential customer NOT procedure.
