Direct Mail for Dentists That Delivers Patients

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Custom Mailer Design & Landing Page
Strategy Consultation
Specialty Targeting List
Analytics Dashboard

We’re excited to offer a unique, risk-free opportunity to add Direct Mail into your marketing strategy. Our team will work for you 30 days free, supplying everything you need to start generating new patients.
Only pay for the mailers themselves, at a lower cost than all major competitors.

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Dr. Stewy

magnoliadentistryky.com

We've had a huge influx of new patients. I am considering actually hiring or expanding days.

"We have recently had a huge influx of patients and our next available appointment for a new patient cleaning isn't until the end of next month. I am considering actually hiring another hygienist or expanding days. I can tell we had so much success with the mailers, people have mentioned them from previous months, too!"

The secret to our clients’ success is...

The 5-C Method for Direct Mail

The 5-C Method was designed specifically to help dentists create consistent and predictable lead flow, convert those leads into booked appointments, AND, most importantly, into returning patients.

The First C in the 5-C Method is

#1 Custom Photography

We ensure that every client we work with is connected with one of our professional photographers to do on-site photo shoots.

The internet is full of stock images we could use in your mailers and landing pages. But we’ve found that no stock images in the world can sell your dental experience better than professional shots of the real thing itself.

You’ve put a lot of thought, energy, and capital into making your practice one of a kind. We want to help you show it off. There’s no catfishing here—what your leads see, they get. And that, in turn, builds familiarity.

Real Photo Ads

Authentic photos are unique, they produce higher response rates and result in higher conversion rates.

Exclusive Shot list

We've developed an exclusive shot list for dental practices. Our photos are conversion-focused so your website and ads are on point.

NO Stock Photos

Corny stock photos are overused, they produce low click-through rates and result in lower conversion rates.

The Second C in the 5-C Method is

#2 Customer Intent

Unlike our competitors who build marketing materials around dental procedures, we build funnels and drive traffic based on the intent of the potential customer. We’ve done our research and we understand the needs of your ideal patients.

They aren’t looking for “CEREC”. They’re looking to “fix a broken tooth” and they want to “replace a cracked tooth."

By reframing your lead generation funnels with a customer-centric focus, we’re able to attract leads that are better primed for appointment booking and spending money in your dental practice.

Procedure Focused

Procedure focused advertising costs more, has low search volume, and results in a high cost per conversion.

Solution Focused

Solution-focused advertising is where patient relationships take center stage!

Customer Intent Focused

Customer intent-focused advertising costs less, has a high search volume, and results in a low cost per conversion. Winning!

The Third C in the 5-C Method is

#3 Clicks to Landing Pages

Each of our mailers has a dedicated landing page complete with headlines, offers, FAQs, etc.

Landing pages featuring clickable call-to-actions and copy that has undergone A/B testing yield incredible results.

As an authorized USPS partner, we leverage their Informed Delivery program to send emails to your direct mail list, driving potential patients toward our carefully curated, procedure-specific landing page funnels.

Custom Landing Page

We'll set up a sub-domain on your main website, specifically designed to send new patients to high-converting pages, skyrocketing your conversion rates

USPS Informed Delivery

USPS Informed Delivery service lets you add engaging images and landing pages to your mail pieces, nearly doubling response rates!

Strong Offers

The offer and call-to-action should be easy to understand, and motivate new patients to take the next step.

The Fourth C in the 5-C Method is

#4 Conversion Optimization

We need evidence-based direct mail, just like we need evidence-based dentistry. We need to take that same approach using best practices for direct mail.

Every neighborhood is made up of different types of patients, a unique demographic. And those potential patients are going to respond differently to our mailers. So we send out a variety of different designs, different messages, analyzing all the phone calls, analyzing the production, and comparing all that data to what we actually need in the practice.

4-Month Test

Over a four-month period, we conduct an analysis of various designs and messages, as well as phone calls and production data. Then we use that data for the next set of mailers.

Zone Analysis

We analyze every ZIP code to understand its unique demographics and craft messages designed for those potential patients.

Evidence Based Mail

Evidence-based direct mail is essential. We apply best practices and hard data to ensure effective direct mail campaigns.

The Fifth C in the 5-C Method is

#5 Cultivate Leads

If getting hot leads is difficult, getting them to actually show up is darn near impossible. That’s why our 5-C Method for dental marketing not only has the potential to fill your appointment book with hot leads but it’s also designed to ensure that they’ll show up when they book.

We’ve invested in online automation—one that integrates with most PMS—so that we can go above and beyond booking clients. Our software sets up appointment reminders via email and sends SMS reminders to close the gap and get leads to actually show up.

Email Drip Campaigns

We get high-value prospects into your funnel. Cultivate leads and convert them to booked patients with lead-nurturing campaigns.

Retargeting Visitors

Retargeting allows us to display ads across Google and local news sites, to patients that have visited your direct mail landing pages.

Link to Social Media

We can boost your local brand visibility by syncing your direct mail landing pages, QR codes, and social media. This strategy strengthens patient connections and bolsters your reputation.

In addition to the 5 Cs mentioned

We Offer a Bonus “C” that We Know a Lot of Our Competitors Are Afraid to Commit to.

The Bonus C is

Collaboration

As well as we know this industry, no one will ever know your unique business as well as you do. That’s why we use Pastel—a marketing collaboration software that allows our clients to be part of the creative process with us. And it doesn’t matter if you have sparks of creativity in the middle of the night, we work side by side with you to deliver beautiful direct mail.

And you don’t pay a penny more. Over-delivering on your sparks of genius is included in our service.

Collaborate on All Your Marketing

Give visual feedback directly on your website or landing page with any device on the browser.

Dedicated Account Managers

With DentalMarketing.com, you have dedicated account managers to provide insights, suggestions, campaign performance, and more.

Real-time Reporting

Our real-time dashboard tracks all patients generated from your direct mail marketing, providing insights into phone calls, offline conversions, visits, retargeting conversions, and much more!

Our Experience

Does Your Marketing CompanyKnow the Difference BetweenCrowns & All-On-4?

DentalMarketing.com has a proven track record of success in generating high-quality, new patient appointments for a wide range of dental services.

Learn Our 5-C Method

Dr. Kantor

columbinecreekdentistry.com

"I am so pleased with how many new patients my direct mail campaign brings."

"I am so pleased with how many new patients my direct mail campaign is bringing in. Not only does it look much better than any other mailer, but it is effective! The call tracking and split testing technology let me know what works best and where to focus my spending!"

LET’S GET STARTED

No Contracts.
No New Website.
Just New Patients.

Join the thousands of dentists who have grown their practices with DentalMarketing.com. Schedule a call today and take the final step toward achieving real, measurable results.

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