According to recent statistics, over 74% of people use social media to make healthcare-related decisions, and over 40% of patients say that social media affects their choice of a healthcare provider. This means that having a strong social media presence is more critical than ever for dental practices to attract new patients and build trust with existing ones.
Here are some of the top trends in dental social media marketing to consider:
Increased Use of Video Content
Video content has become one of the most popular forms of content on social media. It is engaging and easy to consume, making it an ideal format for dental practices to showcase their services and expertise. In 2023 through 2024, we can expect to see more dental practices using video content to educate their patients on various dental procedures, share testimonials, and highlight their practice culture.
More Focus on Patient Experience
In coming years, dental practices will need to go beyond simply promoting their services on social media. They will need to focus on providing an exceptional patient experience and highlight it on their social media platforms. Patients want to see that the dental practice cares about their comfort, safety, and overall satisfaction.
Embracing User-Generated Content
User-generated content (UGC) is any content created by users rather than the brand itself. In 2023 through 2024, dental practices can expect to see more UGC on their social media pages, including patient testimonials, before-and-after photos, and reviews. This type of content is powerful because it is genuine and can build trust with potential patients.
Personalization of Content
Personalized content is content that is tailored to the interests and preferences of the audience. Dental practices can expect to see more personalized content on their social media pages, including content that is specific to certain demographics or targeted at specific patient concerns.
The Importance of Social Media Advertising
Organic reach on social media has been declining for years, making it more challenging for dental practices to reach their desired audience. In coming years, social media advertising will become even more important for dental practices to reach new patients and increase brand awareness.
Social Media Marketing Matters for Dentists
In conclusion, dental social media marketing is constantly evolving, and dental practices need to stay up to date with the latest trends and strategies to remain competitive. By embracing video content, focusing on the patient experience, using user-generated content, personalizing content, and utilizing social media advertising, dental practices can attract new patients, build trust with existing ones, and grow their practice.
If you're looking for help with your dental social media marketing strategy, look no further than DentalMarketing.com. Our team of experts can help you create a comprehensive social media marketing plan that will help you achieve your goals. We use the proven 5-C Method to drive results, including Custom Photos and Videos.
The Power of Custom Photography & Videos
We ensure that every client we work with is connected with one of our professional photographers and videographers for on-site shoots. Sure, the internet is full of stock images we could use in your advertising and landing pages. But weโve found that no stock images or videos in the world can sell your dental experience better than professional shots of the real thing itself.
Youโve put a lot of thought, energy, and capital into making your practice one of a kind. We want to help you show it off. Thereโs no catfishing hereโwhat your leads see, they get. And that, in turn, builds familiarity.
Contact us today to book a consultation and start building your dental practice's social media presence.
