In today's competitive marketing landscape, leveraging data has become crucial for staying ahead. At DentalMarketing.com, our in-house data scientist is constantly harnessing client data to enhance campaign effectiveness. By analyzing datasets from hundreds of dentists nationwide and employing machine learning models, we identify optimal practices for running ads more efficiently. This data-driven approach is tested and deployed for each of our clients.
In this blog post, we'll explore the best Google ad schedule for your dental practice. (Ads run round-the-clock, with bid modifications applied to allocate 80% of the budget to the hours your practice is open. ๐)
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Understanding Google Ad Schedules
Google Ad Schedules are a crucial component of Google Ads that allows dentists and practice owners to tailor their advertising efforts based on specific days and times. Essentially, this feature gives you the power to decide when your ads appear to potential patients on Google. Whether it's targeting early morning browsers before your office opens, or reaching evening researchers after hours, Google Ad Schedules enable you to optimize your ad visibility to coincide with when your target audience is most active online.
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The Science Behind Your Ad Schedule on Google Ads
Through our extensive analysis of thousands of marketing campaigns for dentists, we've uncovered insights that can massively improve your digital marketing efforts. Our research reveals a strong trend: practices with ad schedules covering 17 to 24 hours a day significantly outpace their competitors, achieving more than 10 conversions daily. Even more compelling is the Friday effect, with an increase of 54 clicks in just one day alone.
On the other hand, accounts with limited ad schedules had lower conversion rates. The key takeaway? Extending your ad schedules isn't just beneficialโit's critical for maximizing your practice's visibility and conversion rates.
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The Impact of Open Ad Schedules
The concept of "always-on" advertising may seem daunting, but the evidence speaks for itself. Our comprehensive study shows that practices employing open ad schedules see over 30% more conversions compared to those with restricted advertising windows. This strategy ensures your practice remains ready to capture interest at any moment during business hours when your team is standing by to answer the phone and convert calls to booked appointments.
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Setting Your Google Ad Schedules to Perform the Best for Your Dental Practice
To capitalize on these insights while respecting the operational hours of dental practices, we implement a strategic "open as scheduled" approach. Ads run round-the-clock, with bid modifications applied to allocate 80% of the budget to the hours your practice is open. This method leverages Google Schedule Bidding's full potential, ensuring high visibility during peak online activity times without overspending outside your business hours.
However, it's crucial to set up bid modifications for the days and times when your office is open. By integrating smart bid adjustments, you can ensure your budget is concentrated during peak operational hours, maximizing ROI while benefiting from the expansive reach of a full-time schedule. This ensures that a significant portion of your budget is allocated during operational hours, while still allowing Google's AI to optimize a fully open ad schedule.
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See all of our findings below:
DentalMarketing.com's strategy not only maximizes your campaign's effectiveness but also ensures a smarter investment of your advertising budget, aligning with your practice's unique needs and operational timings.
How to Set-up Google Ad Schedules for Your Dental Practice
- Log into Google Ads: Sign in to your account.
- Choose Your Campaign: Navigate to the campaign you want to adjust.
- Find the Ad Schedule: Look under "Settings" and then "Ad Schedule."
- Create a Schedule: Click โ+โ or "Edit" to add a new schedule. Select the days and times for your ads to run, aligning with your practice hours or peak search times.
- Set Times and Days: Choose the specific hours and days you want your ads visible.
- Save: Confirm your schedule. Your ads will run only during these times.
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DentalMarketing.com
At DentalMarketing.com, we understand that each dental practice is unique, with its own set of challenges and goals. That's why our approach is never one-size-fits-all. Our in-house data scientist and seasoned marketing professionals are passionate about crafting customized solutions that not only meet but exceed your expectations.
Transform your practice with marketing strategies that are informed, innovative, and inspired by data. Let DentalMarketing.com guide you to new heights in a competitive landscape, ensuring you're not just part of the conversationโyou're leading it. Schedule a call with us today, and let's explore how we can turn insights into impact, driving your practice to newfound success.
