As a dental practice owner or marketer, understanding the best times to target potential patients with Google Ads can significantly affect your conversion rates. It can impact who sees your ads and how likely potential patients are to book an appointment. At Dental Marketing, we've analyzed our data from the past 6 months to determine the top-performing hours of the day for dentist searches in Google Ads in the US.
In this blog post, we will reveal our findings and provide tips on optimizing your Google Ads campaigns for better results.
Top 5 Hours of the Day for Clicks on Dentist Searches in Google Ads
Based on our analysis, we found that the top 5 hours of the day where dental services searches received the most clicks in Google Ads in the US are:
- 11 AM: 11.03% of the total clicks received
- 10 AM: 10.61% of the total clicks received
- 9 AM: 10.27% of the total clicks received
- 12 PM: 10.18% of the total clicks received
- 1 PM: 9.90% of the total clicks received
It's worth noting that the time of the day where people were most actively searching and interested in dentist searches in Google was at 11 AM, where we noticed 11.03% of the clicks received in average through the day.
Top 5 Hours of the Day for Conversion Rates on Dentist Searches in Google Ads
In addition to the top-performing hours for clicks, we also analyzed our data to determine the top 5 hours of the day for conversions on dentist searches in Google Ads. Here are the results:
- 9 AM: 11.67% of conversions for dentist search terms in the US
- 11 AM: 11.16% of conversions for dentist search terms in the US
- 10 AM: 10.92% of conversions for dentist search terms in the US
- 12 PM: 9.99% of conversions for dentist search terms in the US
- 01 PM: 9.87% of conversions for dentist search terms in the US
Interestingly, we observed that the highest conversions for general dentist searches was at 9 AM in the last 6 months, with 11.67% of conversions, followed by the conversions at 11 AM, which was 11.16%.
What Does This Mean for Your Dental Practice?
As a dental marketing agency, we strive to provide our clients with the best strategies to improve their online presence and attract more patients. Our analysis shows that the best performing hours of the day in terms of conversions are from 9 AM to 1 PM. Based on this data, we recommend that our clients focus their bidding strategy on these hours to create campaigns that are designed and executed with a clear goal in mind, have deep understanding of the target audience needs, use relevant keywords, ad formats, and targeting options to reach them effectively and lead to more dental booking appointments and returning patients.
Putting Data into Action
Understanding the best hours for dentist searches in Google Ads is critical to the success of dental marketing campaigns. At Dental Marketing, we are committed to providing our clients with the best strategies to improve their online presence and attract more patients. By focusing on the top-performing hours for conversions, our clients can create high-quality ad campaigns that will convert more patients and grow their dental practice.
Are you looking to improve your dental practice's online presence and attract more patients? Trust DentalMarketing.com. Our team of experts can provide you with the best strategies to grow your practice, including optimizing your Google Ads campaign to focus on the top-performing hours for conversions. Contact us today to learn more.
