As the summer season rolls in, families are busy planning vacations, students are enjoying their break, and people are generally more relaxed. However, the summer months also present a unique opportunity for dental practices to boost their marketing efforts and attract more patients. Leveraging the power of Google Ads, dental practices can capitalize on the increased search volume for dental services during this period.
In this blog post, we'll explore some valuable insights from our Dental Marketing data and discuss effective strategies for dental practices to adapt their Google Ads campaigns during the summer months.
Riding the Wave of Popular Dental Keywords
One of the most crucial steps in optimizing Google Ads campaigns is to focus on the right keywords. Our data from Dental Marketing shows that certain dental-related keywords experience significant increases in search volume during the summer months.
1. “Family dentistry near me”
- During the summer months of 2021, this keyword had an average of 22,200 monthly searches in the United States alone.
- In 2022, there was an impressive 18% increase in the monthly average searches, with 27,100 searches per month during the summer season.
2. “Dental cleanings near me”
- This keyword has been witnessing a steady increase in search volume.
- During the summer months of 2022, there were 8,100 monthly searches compared to 6,600 monthly searches in the same period of 2021.
3. “Dental checkups”
- Highly popular, generating an average of 1,900 monthly searches in the US during the summer months of 2021.
- Observed an increase of 5% during the summer months of 2022.
Leveraging Seasonal Trends for Successful Ad Campaigns
Understanding seasonal trends is key to making the most out of your Google Ads campaigns during the summer months. Here are some strategies that dental practices can implement to attract more patients:
1. Oral Health During Vacation Travels Targeting
- Summer is the peak vacation season, and people are often on the move. Create ad campaigns targeting travelers, emphasizing the importance of oral health while away from home.
- Highlight services, such as emergency dental care, for unexpected dental issues during vacations.
- Use location-based targeting to reach potential patients in popular tourist destinations that are near your dental practice.
2. Back-to-School Dental Checkups
- Families often schedule dental checkups before the new school year starts, making it a great opportunity for dental practices to target them with relevant ads.
- Craft ads that emphasize the importance of regular checkups for kids before they head back to school.
- Offer special promotions or discounts on dental checkups for families during this time.
- Use ad extensions to provide additional information like office hours and contact details.
3. Mobile Optimization
- During the summer, people are more likely to use their mobile devices for searching and browsing. Ensure that your Google Ads are optimized for mobile devices to capture potential patients on the go.
4. Ad Scheduling
- Analyze your historical data to identify peak times when people are most likely to search for dental services during the summer.
- Schedule your Google Ads to run during these peak times to maximize visibility and potential conversions.
5. Geo-Targeting
- Leverage geo-targeting to show your ads to users in specific geographic locations relevant to your dental practice.
- Customize ad messaging based on local events and activities happening during the summer.
The Power of DentalMarketing.com
To effectively implement these Google Ads strategies and take advantage of the surge in summer search volume for dental services, consider partnering with DentalMarketing.com. Our expert team specializes in dental marketing and understands the unique challenges faced by dental practices.
Why Choose DentalMarketing.com?
- Expertise: Our team has extensive experience in the dental industry and stays up-to-date with the latest trends and best practices.
- Targeted Strategies: We create tailored marketing strategies based on your practice's specific goals and target audience.
- Data-Driven Approach: Our decisions are backed by data and analytics, ensuring optimal results for your Google Ads campaigns.
- ROI-Focused: We prioritize delivering a high return on investment (ROI) for your marketing budget.
Visit DentalMarketing.com today to learn more about our services and how we can help your dental practice flourish during the summer months and beyond!
In Conclusion
Summer presents a prime opportunity for dental practices to ramp up their marketing efforts and attract new patients. By leveraging the insights from Dental Marketing data and implementing targeted Google Ads strategies, dental practices can effectively reach their audience and boost patient appointments during the summer season. Embrace the season's trends, focus on the right keywords, and partner with DentalMarketing.com to take your dental practice to new heights.
Remember, a successful summer marketing campaign can have a lasting impact on your practice's growth and reputation. So, get started today and make this summer your best season yet!
Disclaimer: The data presented in this blog post is based on information available up to September 2021. Dental Marketing recommends conducting further research to verify the current trends and adapt the strategies accordingly.
