As digital marketing continues to evolve, understanding device-specific conversions is becoming more important. Our digital marketing agency, DentalMarketing.com, recently analyzed data from the last six months to gain insight into device-specific conversions in dental marketing. The findings revealed that mobile devices had the highest click and conversion rates, with 80.6% of total clicks and 84.8% of total conversions coming from mobile devices.
In this article, our team will explore the data and provide solutions to help you maximize your Google Ads strategy.
Device-Specific Conversions by Day of the Week
Our data showed a breakdown of conversions by device type on each day of the week. For computers, the highest conversion rates occurred on Tuesdays, with 24.6% of total conversions received from computers followed by Saturdays with 20.62% of the total computer conversions. On the other hand, Thursdays had the lowest conversion rates with only 2.1% of total conversions received from computers.
For mobile devices, Mondays had the highest conversion rates with 22.1% of total conversions received from mobile phones followed by Tuesdays with 20.55% of the conversions received, while Sundays had the lowest conversion rates with only 3.4% of total conversions received from mobile phones.
Finally, for tablets, Mondays had the highest conversion rates with 33.1% of total conversions received from tablets followed by Tuesdays which had 17.31% of the conversions coming from tablets, while Sundays had the lowest conversion rates with only 3.4% of total conversions received.
How to Use These Insights to Maximize Your Google Ads Strategy
Before getting started, let’s recap the best days to focus our ads based on the device type to target by increasing their bid adjustment to maximize conversions:
- Mobile Devices: Mondays and Tuesdays
- Computers : Tuesdays and Saturdays
- Tablets: Mondays and Tuesdays
Now that you understand the importance of device-specific conversions, it's time to use this knowledge to maximize your Google Ads strategy. Here are a few tips to get you started:
Target Mobile Devices
Given the high click and conversion rates for mobile devices, it's important to focus on them in your Google Ads campaigns. Consider increasing your bid adjustments for mobile devices to improve your chances of appearing in the top positions of the search results.
Use Device-specific Ad Copy
Consider creating device-specific ad copy to appeal to users on each device by highlighting device-specific benefits. Emphasize benefits especially relevant to mobile users, such as location-based offers or the ability to book appointments online easily. Use mobile-friendly ads that consider using formats such as mobile-optimized search ads, app promotion ads, or video ads specifically designed for mobile devices.
Optimize Landing Pages
Make sure your landing pages are optimized for mobile devices. This can help improve user experience and increase the chances of conversion.
Monitor Your Campaigns
Keep a close eye on your campaign performance by analyzing device-specific data regularly. This can help you identify areas of opportunity and make adjustments as needed.
Test and Refine
Finally, test different strategies and refine your approach based on what works best for your audience. This can help you continue to improve your Google Ads strategy over time.
Device-specific conversions are an important factor to consider when developing a Google Ads strategy for dental marketing. By understanding the data and implementing these tips, you can improve your chances of success and reach your target audience more effectively.
Looking for help with your dental marketing? Contact DentalMarketing.com today for expert assistance with your digital marketing strategy. We specialize in helping dental practices increase their online visibility and attract more patients. Book your consultation to learn more.