Dental Marketing Review – "20-40 New Patients Each Month, They’ve Got Your Back"

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📽 Watch Dr. Merchant’s testimonial on his experience with DentalMarketing.com:

Click here to watch the video

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Starting a new dental practice is exciting, but it also comes with big challenges—especially when it comes to attracting new patients. Fame Dental, a startup in Frisco, Texas, faced these hurdles firsthand. They needed a steady stream of patients, but as a new practice, they didn’t have an existing patient base or strong online presence to rely on.

That’s where DentalMarketing.com came in. With a custom strategy that combined Google Ads, direct mail, and competitive analysis, Fame Dental quickly built a strong patient flow. Today, they bring in 20 to 40 new patients each month, keeping their chairs full and their practice growing.

"DentalMarketing.com has your back, and they will work with you to get you the best results." – Dr. Merchant, Fame Dental

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The Unique Challenges of Startup Dental Marketing

Marketing a brand-new dental office is very different from marketing an established practice. Without an existing patient base, startups face unique challenges.

• No Patient History – Without a past patient list, you can’t target specific ZIP codes based on where your best patients come from.
• Low Organic Traffic – A new website won’t rank well on Google yet, so relying on SEO alone isn’t an option.
• No Word-of-Mouth Yet – Established practices get referrals, but startups must build trust from scratch.

That’s why traditional marketing tactics won’t work the same way for startups. Instead, wider-reaching digital strategies, like Google’s Performance Max campaigns, are crucial. These help new practices get in front of potential patients across search, YouTube, Gmail, and display ads, even if they are starting from zero.

"I have tried several things as far as the marketing space goes. I have done pretty much everything with DentalMarketing.com—whether it be mailers, SEO, or Google Ads." – Dr. Merchant, Fame Dental

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How Fame Dental Used Data-Driven Marketing to Succeed

To help Fame Dental stand out in a competitive market, DentalMarketing.com created a strategy that focused on data and results-driven advertising. Here’s what worked:

1. Google Ads & SEO for Immediate Visibility

Since new patients weren’t searching for Fame Dental by name yet, we used high-intent keywords like “dentist near me” to target potential patients actively looking for care.

Results: A steady flow of 20-40 new patients each month, keeping the practice busy and profitable.

"Online marketing has always been a big factor for me from the very beginning, and it has constantly improved over time as we grow." – Dr. Merchant, Fame Dental

2. Direct Mail to Build Local Awareness

At first, Dr. Merchant wasn’t sure if mailers would work. But after seeing a strong response, he became a believer. Well-designed, strategically mailed postcards helped Fame Dental reach families in their area.

Insight: Direct mail remains a powerful tool for startups—it gets tangible marketing materials into homes and makes your practice more recognizable.

"I was not a very firm believer of mailers, and I realized that mailers do work. It does bring in new patients." – Dr. Merchant, Fame Dental

3. AI-Powered Call Tracking for Better Conversions

Fame Dental also used AI call analysis to track patient inquiries and improve response rates. This data helped refine the marketing approach, ensuring more calls turned into actual appointments.

Key Takeaway: Data-driven insights help maximize every dollar spent on marketing.

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Case Study: The Smile Company – Another Startup Success

Fame Dental isn’t alone in their success. Another startup, The Smile Company, used DentalMarketing.com’s New Patient Acquisition Plan and saw 400+ new patients in just 90 days.

• 400+ New Patients in 3 Months
• $12 Cost Per Lead
• Strong Local Recognition in a Competitive Market

Read more success stories here.

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Want More New Patients? Let’s Talk.

Whether you’re launching a new practice or growing an existing one, the right marketing strategy makes all the difference.

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