Dentists, understanding what your competitors are doing online can help your practice rank higher. By using AI and Google data, you can quickly see why some dental offices rank better than others. Here’s how you can use competitor analysis to improve your Dentist Marketing.
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"Google uses over 200 signals, but three signals (GBP Optimization, Backlinks, Reviews) account for 78% of local SEO impact." (DentalMarketing.com)
Dentists, understanding what your competitors are doing online can help your practice rank higher. By using AI and Google data, you can quickly see why some dental offices rank better than others. Here’s how you can use competitor analysis to improve your Dentist Marketing. For more detailed insights, check our full presentation here.
Competitive analysis means looking closely at what other dental practices in your area are doing online. It helps you understand why they rank higher in searches. When you know their secrets, you can use them too.
Google uses over 200 signals to decide how to rank dental practices. But three signals are most important:
Your Google Business Profile (GBP) must be completed and updated often. Check your competitors’ GBP. Are they posting more updates or photos? Make sure your profile looks better than theirs.
Backlinks are when other websites link to your dental practice’s website. More quality backlinks mean Google trusts your website more. Check competitors' backlinks using online tools. Get similar or better backlinks to outrank them.
Patients trust dentists with good reviews. If competitors have more positive reviews, they rank higher. Encourage happy patients to leave reviews on Google.
Look at the GBP of top dental practices in your area. Note how often they post, their photos, and reviews.
Use SEO tools like SEMRush or BrightLocal to find backlinks your competitors have. Aim to get similar quality backlinks.
Read competitor reviews carefully. Improve your practice based on what patients like most about them.
After your analysis, make a clear plan:
Optimized ad spend, generating $27,156 monthly production and achieving 20X+ ROI. Read more.
For more success stories, visit our case studies page.
Ready to outrank your competitors? Get a FREE COMPETITIVE MARKETING ANALYSIS
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