In today's digital age, having a strong online presence is crucial for any business looking to succeed. This is especially true for dental practices, where potential patients are increasingly turning to the internet to find information and make appointments. But with so many devices and platforms available, how do you know where to focus your marketing efforts? The answer may lie in mobile optimization.
Recent data shows that mobile devices are dominating the world of dental marketing. According to our Dental Marketing accounts, 80% of clicks received in February 2023 came from mobile phones. But it's not just about clicks – mobile devices also have a lower cost per conversion compared to computers and tablets. During the same period, our accounts saw an average cost per conversion of just $43.97 on mobile devices, compared to $56.25 on computers and $57.60 on tablets.
So why are mobile devices so effective for dental marketing? For one, they represent the majority of internet traffic and usage, meaning your ads will have a higher chance of reaching a larger audience. Additionally, mobile users tend to have a higher intent to purchase, as they are often searching for services or products while on-the-go.
At DentalMarketing.com, we understand the importance of mobile optimization for dental practices. We work with our clients to ensure their ads are mobile-friendly, their landing pages are optimized for smaller screens, and their targeting is tailored to mobile users. By doing so, our clients have seen a significant increase in conversions and a decrease in cost per conversion.
In today's competitive market, it's more important than ever to prioritize mobile optimization in your dental marketing strategy. Contact us at DentalMarketing.com to learn more about our marketing services and how we can help your business grow.