5 Trending Google Ads Keywords for Dentists in 2023

In the digital age, the success of your dental practice is greatly influenced by your online presence. One of the most effective ways to attract new patients is through Google Ads. These paid advertisements can put your clinic in front of potential clients actively searching for dental services. But here's the catch: using the right keywords is crucial for a successful Google Ads campaign. 

In this blog post, we'll explore five proven Google Ads keywords for dental practices, based on data from in 2023. These keywords can help you drive traffic, target specific services, and reach potential patients effectively.

Keyword Selection Strategy

Before we dive into the five proven keywords, let's discuss the importance of keyword research and selection for your dental practice's marketing strategy. Keywords are the building blocks of your Google Ads campaigns, and choosing the right ones is paramount. Here's why:

  1. Driving Traffic: Keywords are the bridges that connect your potential patients to your practice's website. By selecting relevant keywords, you can increase the chances of your ads being displayed to the right audience.
  1. Targeting Specific Services: Dental practices offer a wide range of services, from routine check-ups to emergency care. Effective keyword selection allows you to target potential patients looking for the specific services you provide.
  1. Reaching Potential Patients: Your ads should be seen by people actively seeking dental care. Proper keyword selection ensures that your ads are displayed when potential patients are most likely to convert.

Now, let's explore the five proven Google Ads keywords for dental practices in 2023.

1. Dentist Office Near Me - Statistics and Research

  • Average Monthly Searches: 135,000
  • Average Cost-per-Click: $9.15

This keyword is gold for dental practices because it directly targets individuals actively seeking a dentist in their vicinity. The high search volume indicates a substantial pool of potential patients in your area, and although the cost-per-click is relatively high, the return on investment can be substantial when these clicks lead to new patients walking through your doors.

2. Affordable Dentistry Near Me - Statistics and Research

  • Average Monthly Searches: 110,000
  • Average Cost-Per-Click: $7.17

In today's economy, affordability is a significant concern for many potential patients. By using this keyword, you show that you're not just any dental practice but one that understands the financial needs of your patients. The search volume is substantial, and the cost-per-click is reasonable, making it an excellent choice for your Google Ads campaign.

3. Dental Clinic Near Me - Statistics and Research

  • Average Monthly Searches: 60,500
  • Average Cost-Per-Click: $18.89

This keyword is valuable because it's a more general yet essential term for dental practices. It targets individuals actively searching for a dental practice in their vicinity. While the average monthly searches are slightly lower than the previous keywords, it's still a substantial audience that you can tap into.

4. Dental Emergency Care - Statistics and Research

  • Average Monthly Searches: 14,800
  • Average Cost-Per-Click: $4.47

Dental emergencies can happen at any time, and people often need immediate assistance. This keyword is valuable for dental practices because it targets individuals in urgent need of dental care. The cost-per-click is reasonable, and capturing just a portion of this audience can significantly benefit your practice.

5. Broken Tooth Repair - Statistics and Research

  • Average Monthly Searches: 8,100
  • Average Cost-Per-Click: $2.32

While the search volume is lower compared to the others, it's an excellent choice if your practice specializes in emergency dental procedures. The low cost-per-click makes it a cost-effective option to attract patients in need of this specific service.

In Conclusion

The right keywords can make or break your Google Ads campaign for your dental practice. By strategically selecting keywords like "dentist office near me”, "affordable dentistry near me”, "dental clinic near me”, "dental emergency care", and "broken tooth repair", you can effectively reach potential patients and grow your practice.

Ready to take your dental practice's online marketing to the next level? Contact Dental today for expert guidance on optimizing your Google Ads campaigns and attracting more patients to your clinic. Your thriving practice awaits!