The Yellow Pages

The yellow pages have been a tried and true advertising avenue for many years. Many people, including medical professionals like yourself, have rejected all other advertising methods in favor of yellow pages, while you secretly keep your fingers crossed that word-of-mouth referrals will supplement your patient flow. Those days are over. In this economic climate, you can't be crossing your fingers any longer. You must take charge of your own business, your revenue, and your destiny.

The yellow pages still have some validity. Older patients who may need some major dental work and have a little money to spend may still rely on the yellow pages. If these are the patient you're looking to attract, then consider keeping your money in this avenue. Also consider the relevancy of the yellow pages. Many of the younger adults these days don't even have a land line, which means they don't even get a phone book. If these younger professionals with money to spend - especially on cosmetic procedures - are the ones you're looking to draw in your front door, consider investing less money in the yellow pages, and more in a medium these youngsters are using.

It's important to be in your local phone book, no doubt. But the days of using only the yellow pages are over. It's time to take advantage of all the amazing advertising mediums that exist!