Search Engine Optimization

Search engine optimization is the art of ranking your website so that it appears on the top of the first pages of most major search engines. Everyone knows the two major search engines people are using, but most people have no idea how the websites that appear actually get there.

The simple explanation is as follows: A computer program called a "spider" crawls through every published website on the Internet, looking for terms that match or relate to the words you typed into the search engine. The more matches you have on your website, the higher you're ranked. However, you simply cannot build page after page after page containing only the word "dentist", and expect to rank #1 when someone types it in. The content on the website has to make sense, be relevant, and be in line with each particular search engines' codes.

So how do some sites with seemingly few keywords rank high, while others rank on page # 98743? Those are the secret tricks of search-engine optimizers, and involve complex website programming and writing that most dentists, or other non-SEO related professionals cannot dare to begin dedicating their time to understanding.

That said, you too can be at the top of these search engines. Consider hiring a company to optimize your site for the search engines. If you don't yet have a website because you're intimidated by optimizing, consider companies that will both build you a website and optimize it. That way, you can spend your time on being the best dentist and businessman or woman you can be.