Radio

Radio seems to be the "hidden secret" among dentists. This form of advertising does incredibly well for dental professionals of all specialties. What's the key to the radio marketing campaign? Having a website to refer your listener to. The radio listener is not going to be able to remember your phone number, or even have the time or coordination to snatch a pen and write it down. But a witty website URL repeated 6-7 times over the course of a 30-second commercial spot is going to stick in their head. Another thing to remember: the potential patient listening to the radio is probably doing so on their way to or from work - which probably means they're an educated, professional bunch - and probably means they have dental insurance!

Much like television, the success of your radio advertising campaign depends a lot on the time you choose to run it, and the stations you choose. Adult Contemporary music stations, talk radio, and Easy Listening Stations are better for suited for the dentist targeting adults and parents. Cosmetic Dentists would do well on Top 40 Stations, where a younger audience is tuning in - and considering a laser whitening procedure. Your ad sales rep can help you determine which stations would suit your patient target.