E-Newsletters

E-newsletters are a fantastic way of retaining your existing patients, while marketing to your new patients. They are a means of communication about exciting new things going on at your practice, and this line of communication makes you more approachable and appealing to your patients. Additionally, this is a huge ice-breaker for new patients who are uneasy about going to the dentist, and want to more about the person who will be drilling into their teeth.

E-newsletter will cost you a bit of money. You can hire someone privately to design your e-newsletter, and send it out manually to e-mail addresses you've collected. You can also look into e-newsletter companies you give you easy-to-use templates where you enter in your information and pictures, and instantaneously send out to hundreds of patients and community members. With this option, you still have creative options, as there are plenty of templates and design features to make yours stand out.

Always make sure to keep your e-newsletter content fresh and exciting, and always be thinking of new ways to appeal to both your current patients, as well as any new patients that might get the e-newsletter forwarded to them. Always ALWAYS include pictures of you, your staff, some of the work you're proudest of, and your office - even if 99% of the people getting your e-newsletter are current patients who have been there and know you. You never know who they're going to send the newsletter on to, and every moment is an opportunity to market your practice.